Lodging as a Destination: Longer Stays Equal More Business


GRANVILLE OHIO - When UNESCO nominates the Newark Earthworks as a World Heritage Site, possibly by 2018, Licking County will see a massive influx of tourism.

“The expectation is…that this is going to bring very significant numbers of tourists from Europe, from Asia, and from around the United States,” says Richard Shiels, emeritus director of the Newark Earthworks Center.

We need to create experiences for travelers to enjoy multiple nights, keeping their generous vacation spending dollars local. “Lodging as a Destination” converts single-night to multi-day stays.

Think about boutique hotels with environments so unique and appealing that visitors first select where they’ll stay; then what activities they’ll enjoy.